The newly-appointed Managing Director of Lagos State Signage and Advertisement Agency (LASAA), Prince Fatiu Akiolu, has said one of his administration’s key focus areas  is to eradicate misgivings, of the public and stakeholders, about the agency, and reposition it for effective service delivery.

Speaking to the media at the agency’s unveiling of the 2024 Mobile Advert Permit, along with a new website and a refreshed corporate logo, at the weekend, the new LASAA helmsman stated that it has become imperative for his administration to address a lot of misgivings about the agency, as part of its rebuilding process.

According to him, one of the reasons behind the unveiling  of the  new logo was to depict the agency’s forward-looking approach and its commitment to making doing business with its customers seamless.

“It is a way of telling the people that this is a new LASAA, quite  different from what it used to be. We have made things very easy. From the comfort of your home, you can pay for your signages. So you don’t have any reason not to register your signage,” he stated.

Prince Akiolu added that the move underscores LASAA’s commitment to staying at the forefront of technology, enhancing user experience and maintaining relevance in the outdoor advertising regulation space.

The Mobile Advert Permit, a QR code secured by encryption, he assured, would revolutionise the registration process for branded vehicles in the state; since the  unique code contains brand type, number plate and permit year, to ensure authenticity and compliance.

The LASAA boss also disclosed that the agency’s decision to decentralise its registration process, is a way of further facilitating the ease of doing business with it.

He stated with the launch of the 2024 Mobile Ad Permit,  all existing branded vehicle permits have been rendered obsolete.

The LASAA boss therefore called on clients, both prospective and existing, to commence immediate registration and permit renewal for the new year, to  avoid potential vehicle impoundment, with enforcement teams deployed across Lagos for comprehensive coverage.

He added that the agency has also, in  tandem with the Mobile Advert Permit,  introduced a technologically advanced website, designed to elevate user experience, streamline navigation, and simplify interface interaction.

Speaking on the refreshed logo, the Deputy General Manager, Corporate Communications and Strategy, Mr. Temitope Akande, explained that the transition  from the basic lettering to a circle in the logo design, that still maintains the royal blue color and bold white lettering, depicts a  strategic move to convey unity, modernization, inclusivity, and adaptability; while preserving a sense of tradition and brand recognition by continuing with the same bold lettering and royal blue color.

“The elements within the logo convey precision and forward-thinking, signaling LASAA’s adaptability to the evolving trends in advertising,” he stated.

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